About the project
A residential complex created around the idea of home as a family legacy. At its core is a contemporary living environment that keeps a connection with culture, family values and a sense of continuity between generations.
Metaphor
The family tree became a metaphor for legacy, continuity and the family line. Home is the anchor where values and memories are kept and a legacy takes shape.
Logo
The mark is built on the image of a family tree. It unites the ideas of roots, the continuation of the family and home as a space handed down to the next generations.
Typography
Baker Signet BT gives the brand a calm, expressive character and supports the theme of legacy without literal decorative styling.
Colour
Deep olive and noble ochre form a natural, calm palette tied to the earth, maturity and a sense of continuity.
Applications
The system scales from digital communication and sales materials to wayfinding and the physical environment of the complex.
Hinkal
Next case
View
