MŪRA — family tree mark in the grass

Brands built
on strategy

We research the business and the market, define the position, create the identity and develop it across every touchpoint.

Our projects

MŪRA

A residential brand built around the idea of family legacy.

Discuss a projectAll projects
  1. MŪRA — family tree mark
  2. Hikmet Residence — mark on a copper surface
  3. BS Towers — the three towers at night
  4. HINKAL — mark in a glass cube

From strategy
to brand system.

Research sets the direction. Identity makes it recognisable. The ecosystem carries the brand into real touchpoints.

– Every new project starts with branding or rebranding.

Brand Strategy
Research, positioning and brand architecture
Brand Identity
The brand's visual and verbal language.
Brand Experience
Digital, campaigns, motion and physical space.Digital, campaigns, motion
and physical space.
About us
  • years
    of practice
  • brands
    and projects
  • countries
    worldwide
  • digital projects
    and websites
  • Jah Khalib
  • Kinopark Theatres
  • Newton Energy
  • Kazakhtelecom
  • Toyota
  • Sələm
  • Astana Garden School
  • Qamalladin
  • Türkistan
  • Jakko
  • Miele
  • Lexus
  • Jana Men
  • Tayyab
  • Nomad Fighting
  • Bas Production
  • Activ
  • Newton Energy
  • Kcell
  • Silicon Valley Residency
  • Standard Life
  • Appazov
  • Higher School of Branding
  • Hikmet Travel
  • Erensau Hospital
  • Qamalladin University
  • Jah Khalib
  • Kinopark Theatres
  • Newton Energy
  • Kazakhtelecom
  • Toyota
  • Sələm
  • Astana Garden School
  • Qamalladin
  • Türkistan
  • Jakko
  • Miele
  • Lexus
  • Jana Men
  • Tayyab
  • Nomad Fighting
  • Bas Production
  • Activ
  • Newton Energy
  • Kcell
  • Silicon Valley Residency
  • Standard Life
  • Appazov
  • Higher School of Branding
  • Hikmet Travel
  • Erensau Hospital
  • Qamalladin University

One team
from strategy to delivery.

Strategists, designers and creators work together —
no handing the brand between contractors.

About the team
Kuanysh Maden

Kuanysh Maden

Founder Art Director

In design since 2016, founded the agency in 2020.

Graduate of the Higher School of Branding (Moscow), certified brand design specialist. Holds a professional competence certificate from the Association of Branding Companies of Russia (ABCR).

kuanysh.madenKuanysh Maden
Kuanysh Maden

Kuanysh Maden

Founder Art Director

Ready to discuss your project?

Made Project Coordinator

Send us a request and our
Project Coordinator will get in touch
to discuss your project.

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