About the project
GoPrep is an AI platform for international exam preparation. The project grew out of IELTS.GG and moved beyond a single exam — the brand needed a system able to support further growth.
Rebranding
We reimagined IELTS.GG as an independent EdTech brand: from strategy and identity to the mascot and the principles of integrating it into the digital product.
Preppy
At the heart of the system is Preppy — an AI companion who guides users through their learning. He reacts to context, helps them find their way and brings emotion to every stage of preparation — from the first mistake to the result.
Colour system
Colour lets Preppy change state with the product's context. Each scenario gets its own emotional tone while the brand keeps one character.
Typography
Days One gives GoPrep a confident, energetic character. Expressive display type carries headlines and key messages, keeping the system simple and recognisable.
In the product
The identity became part of the learning experience itself. Preppy appears in progress, feedback, mistakes and motivational moments — connecting brand communication with the real user experience.
Nomad Fighting
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