About the project

Nomad Fighting is a Kazakhstan-based combat sports promotion. We created an identity that works across the entire brand ecosystem — from fight gear and the arena to broadcast and digital.

Logo

System

One brand — from the fighter's walkout to the viewer's screen. The visual system connects the physical fight environment with the communication around it.

Typography

Colour

Applications

The identity scales to gloves, fight wear, the ring, broadcast graphics and digital materials, keeping one brand character at every touchpoint.