About the project
We refreshed the identity of LIET, an agricultural machinery brand with more than 20 years of experience. The brand stays recognisable, now within a contemporary visual system that reflects the company's precision, technology and character.
Metaphor
The system is built on engineering geometry. Clean forms, measured proportions and a layered structure convey the brand's technical character.
Logo
We reworked the LIET mark as a layered geometric form — keeping it recognisable while strengthening its construction and visual integrity.
Typography
Ubuntu Sans supports the precise, functional character of the identity and works with equal confidence in technical materials, advertising and digital.
Colour
Deep blue, bright yellow and white form a high-contrast system built for strong recognition across every format.
Applications
The system scales to social media, presentations, digital materials and branded communication.
BS Towers
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