About the project
We created the identity for My English, a language academy in Shymkent that helps children and students learn English with confidence. The system brings an academic character, care and a contemporary learning environment together in one coherent visual language.
Brand concept
The image combines care and knowledge. The identity conveys the character of an academy where learning is built on support, trust and the drive to grow.
Logo
The mark brings together an M monogram and academic symbolism. The shield form makes the brand recognisable, balancing a traditional educational character with a contemporary feel.
Colour
Deep emerald, warm gold and light neutrals form a confident, friendly and recognisable palette.
Typography
Arsenal's expressive letterforms support the brand's academic character, while secondary typefaces keep the communication system clear and flexible.
Applications
The identity reaches beyond learning materials: from digital communication and social media to wayfinding, merchandise and school insignia.
LIET
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