About the project
We rebranded Nuroma as Pai Pie — a contemporary confectionery brand inspired by Kazakhstan's traditions. The new identity pairs the warmth of familiar flavours with a modern visual aesthetic.
Metaphor
The identity grows from a familiar image of baking, turned into a recognisable brand mark. A simple form became the basis of a flexible system that adapts easily to any medium.
Logo
The Pai Pie logo comes in several adaptations and stays recognisable on packaging, in communication and in digital.
Typography
Expressive typography shapes the brand's character, balancing contemporary design with the warmth of tradition.
Colour
Rich blue, soft cream and contrasting accents create a bright, recognisable visual language.
Applications
The brand system works across packaging, social media, outdoor advertising and branded materials.
Standard Air
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