About the project
We developed a visual system for Standard Air, a company working in ventilation and climate solutions, translating engineering precision, technology and reliability into a contemporary brand language.
Metaphor
The identity is built on the idea of controlled airflow. Engineering drawings, precise geometry and technical forms define the character of the visual system.
Logo
The mark is inspired by the movement of air and the geometry of ventilation equipment. Its form combines technical precision with strong recognition.
Typography
Clear, contemporary typography supports the brand's engineering character and keeps communication consistent.
Colour
Technical blue, white and deep black form a high-contrast system that works with equal confidence in digital and physical environments.
Applications
The identity scales from business documents and presentations to workwear, wayfinding, outdoor advertising and production facilities.
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